Siongiroi Dairy provides milk collection, bulking, chilling and marketing services to farmers’ and milk processors. It also offers extension services that include AI, animal health, and agrovet retail services.

The cooperative on behalf of its 8,000 members wishes to engage the services of a marketing firm to support the development and adoption of new retail strategies that position the dairy’s agro-vet stores as commercial enterprises addressing customer needs.

Scope of work
Development and establishment of a retail management plan that includes shop remodeling, in store display and distribution models to improve agro-vet outreach to farmers
Development of customer loyalty schemes including but not limited to points-based smart cards
Training on customer service

The process will include market research activities – mystery shopping, exit interviews.

Qualifications
Experience working with retail markets
Must be able to spend sufficient time at Siongiroi Dairy during the period of support
Interested firms should send all the required information to

EOI: Siongiroi Dairy Cooperative Society,
P.O Box 24
Siongiroi

Or Email to siodairy@kdff.co.ke

on or before Friday the 28th August 2015.